Duncan and Todd Seasonal Sale Campaign

2015

Brief Create a TV advert concept to promote the Duncan and Todd seasonal sale Solution Working with Stewart Ainslie and Mark Kemp at EQ Design, we came up with a fun play on words that worked well as not only a TV advert, but as a radio advert and as printed collateral. Due to the requests of the team at EQ Design, I've only included the work I have directly created. Restrictions and Considerations • The concept must work across a full range of printed and digital media • The concept must not mention the time of year, or any seasonal celebrations, but must 'suggest' these ideas. • The concept must be different to all other years. • The colour scheme must be red, white and black.

Client
EQ Design for Duncan And Todd
 
Brief
Create a TV advert concept to promote the Duncan and Todd seasonal saleSolutionWorking with Stewart Ainslie and Mark Kemp at EQ Design, we came up with a fun play on words that worked well as not only a TV advert, but as a radio advert and as printed collateral. Due to the requests of the team at EQ Design, I've only included the work I have directly created.
 
Restrictions and Considerations
• The concept must work across a full range of printed and digital media 
• The concept must not mention the time of year, or any seasonal celebrations, but must 'suggest' these ideas. 
• The concept must be different to all other years.
• The colour scheme must be red, white and black.
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